AI Intelig

Project Overview

The goal of this project was to design a landing page for an AI assistant that users can download and set up on their computer.

A key challenge was communicating how the product works in a clear and approachable way, as AI tools can often feel complex or intimidating for new users. The landing needed to guide users through its functionality and explain it correctly to encourage them to take action.

The project focused on combining a futuristic visual style with a structured layout that simplifies information and makes the experience feel intuitive from the first interaction.

Key Problems

Probelm 1

AI tools can feel complex or intimidating for new users.

Problem 2

Users may not understand how the product works or what it actually does.

Exploration & Structure

During the early stages, different layout approaches were explored to find the best way to present the product without overwhelming the user.

Initial ideas included more visually dense sections and experimental compositions, but these made the experience harder to scan and understand. As a result, the direction shifted toward a more structured and step based layout that breaks down the product into 3 digestible and user friendly parts.

The focus became clarity over visual complexity, organizing the content in a way that progressively shows how it works, and their features.

Information Architecture

The structure of the landing page was designed to guide users through a clear and logical progression, reducing cognitive load and making the product easier to understand.

The experience begins with a hero section that introduces the AI assistant and sets the overall context. From there, users are guided into a “How it works” section, where the setup process is broken down into simple steps to make the product feel more accessible.

This is followed by a features section that highlights the main benefits, helping users understand the value of the product in practical terms. Then is the Statistics, Testimonials section and FAQ, to create trust. In between the Pricing section was there with clear differences between the plans.